Monday, July 03, 2006

Little things matter

Sometimes little things make all the difference. All the data and outstanding creative ideas in the world can't take the place of a simple, thoughtful touch. Like a hotel leaving a bottle of water in the car of a guest who is checking out. An investment of just pennies per guest goes a long way.

Data does not need to be involved. Creative brainstorming and analytical analysis are not required. It is as easy as the front desk calling down to the valet and the attendant remembering to place a cold bottle of water in the cup holder along with a pre-printed note wishing the guest safe travels.

Is that marketing? You bet it is.


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