Do you have the urge?

So, if you are reading this you are obviously a reader of the CMA blog - even if this is your first visit.

If you want to have your ideas and comments heard and join the conversation, your opportunity is now. Be you a member or non-member, let us know if you have a urge to post. We'd be happy to hear from you.

Lessons for big brands from American Copywriter

Ever had an experience like the one John over at American Copywriter (the blog) just wrote about? I posted a short piece a few days ago here on the CMA - Canadian Marketing blog titled "Little things matter". And they do.

Here is an excerpt from American Copywriter:
"While major brands can't give away the farm and stay in business, there's clearly an opportunity available in the surprise and delight department. Even if it adds some nominal operational cost. Little, inexpensive things carry large, profitable implications. It's sad to say that things that were once taken for granted, now seem like big extra perks."

If you have not heard of American Copywriter -the podcast , don't fret. The thing about digital media, such as blogs and podcasts, is that it is not a broadcast. You have not missed out on anything. It is there waiting for you.

The AC podcast is like a comedy routine between Tug and John. And, it is all there in the archives - ready when you are.

Little things matter

Sometimes little things make all the difference. All the data and outstanding creative ideas in the world can't take the place of a simple, thoughtful touch. Like a hotel leaving a bottle of water in the car of a guest who is checking out. An investment of just pennies per guest goes a long way.

Data does not need to be involved. Creative brainstorming and analytical analysis are not required. It is as easy as the front desk calling down to the valet and the attendant remembering to place a cold bottle of water in the cup holder along with a pre-printed note wishing the guest safe travels.

Is that marketing? You bet it is.