Canadian Marketing Blog - The Canadian Marketing Association

tag:blogger.com,1999:blog-283467972011-10-17T01:43:24.832-04:00Canadian Marketing Blog - The Canadian Marketing AssociationWelcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the Digital Marketing Council and will be nurtured through postings by all members of the CMA.Mitch Joelhttp://www.blogger.com/profile/09543857146040100651noreply@blogger.comBlogger541100tag:blogger.com,1999:blog-28346797.post-1156193839243735222006-08-21T16:47:00.000-04:002007-04-08T16:16:06.166-04:00CMA Blog Moves to New Branded Site

That’s right. Thanks to the creative folks at Twist Image, CMA now has its very own branded blog-site. Canadian Marketing Blog. In addition to regular contributors, visitors with marketing on their minds are encouraged to submit posts. Look for “Submit a new post” towards the bottom of each page -and alongside the side-bar on the left side of the pages. If your submission meets CMA’s blogging

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1156054568677600072006-08-20T00:12:00.000-04:002007-01-22T00:47:33.833-05:00Open Source

I once thought I had online marketing licked. I then got involved with groups such as the Digital Marketing Council and humility kicked in. Then came reality to this young jedi: "Much work you still have to do yes" (He says in a poor Master Yoda voiceover).During the past few years, I've learned from wonderful people on the agency side, client side or no side who gave me their advice on many

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1155951134067027352006-08-18T21:29:00.000-04:002007-02-27T23:56:29.476-05:00PVR vs. Live Sports…..

I have owned a personal video recorder or PVR at home for a few years now. Originally I thought I'd check out this new technology and see what it was all about. A few months into having one I realized I was highly addicted and could not live without this box for the rest of existence. I found I was watching the same amount of TV, but because I could fast-forward through the ads I was spending

Graham Kingmahttp://www.blogger.com/profile/01311196978229288064noreply@blogger.com1tag:blogger.com,1999:blog-28346797.post-1155787844971659252006-08-16T23:51:00.001-04:002007-03-29T01:39:32.120-04:00Not So Golden Arches Anymore

Ok, I'll admit it. When I was a child I loved heading over to Micky D's for a Happy Meal so I could get a toy and enjoy those oh-so-lovely french fries.Times have changed and the Golden Arches have lost their luster. Perhaps the increase in child obesity is one reason. Another one may be movies that brought light to the risks of fast food.It's probably as fun being Ronald McDonald now as it was

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com4tag:blogger.com,1999:blog-28346797.post-1155760156954308572006-08-16T16:26:00.000-04:002006-08-17T23:40:35.680-04:00If not India, where?

Flipping through August 7th Business Week magazine I was stopped by the headline “Call Center? That’s so 2004.”The article detailed the fact that as international outsourcers (particularly in India) get more sophisticated at taking over outsourced work from the west, they are finding that the “lowest end” of the business – call centres – just does not pay anymore. Apparently Indian outsourcers

Elizabeth Harveyhttp://www.blogger.com/profile/05609454904168538064noreply@blogger.com2tag:blogger.com,1999:blog-28346797.post-1155582313648470632006-08-14T14:59:00.000-04:002006-08-14T22:12:17.116-04:00Marketing to the Luxury Customer

We can spend a lot of money - the coveted luxury customer. I actually think there are plenty of us around out there who consume or use something that is considered to be of ‘luxury’. With me, it’s my car. Nothing too fancy, but it would be considered a luxury vehicle none-the-less. So much that the dealer has invested time and money communicating to me that my car is associated with status. I

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1155357396612998522006-08-12T00:30:00.000-04:002006-08-12T00:38:22.016-04:00CFOs are from Mars CMOs are from Venus

I recently attended a great presentation by Roger Martin, Dean and Professor of Strategic Management, Rotman School of Management (University of Toronto – I’m an alumni) entitled “Creating a Conducive Context for Creativity”.Don’t let the title fool you - it was/is a brilliant and succinct distillation of Martin’s insights into one aspect of why organizations often fail at innovation – the roles

Michael LeBlanchttp://www.blogger.com/profile/08104751162805857098noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1155317214877847062006-08-11T13:18:00.000-04:002007-01-25T21:56:43.083-05:00Integrated Marketing Programs - Are They Stacking Up?

Worth looking at – and while not ‘surprising’ news - the ANA (Association of National Advertisers - U.S.) issued a release in June on results of a survey fielded in May/Jun 06 around integrated marketing programs. Wasn’t able to access all the results, but these points may be consistent with the Canadian mindset: 67% of marketers develop integrated marketing programs across most of their brands -

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1155223631372579172006-08-10T11:23:00.000-04:002007-02-22T21:48:09.753-05:00Snakes in a Campaign

Personally, one of the marketing channels (is it a channel?) or types that I find the most interesting is viral marketing. I would guess that coming up with a good viral campaign would be challenging, a bit hit and miss. On the other hand, sometimes even without trying, a campaign can turn viral.Always watching for effective examples, I found a great one yesterday. Or it found me. On my way

Elizabeth Harveyhttp://www.blogger.com/profile/05609454904168538064noreply@blogger.com4tag:blogger.com,1999:blog-28346797.post-1155074918834542802006-08-08T17:22:00.000-04:002006-08-09T01:32:51.416-04:00Plagiarism (College or Corporate style)

I recall in my graduate days when writing a research paper the very stringent rules the university had regarding sourcing of work and references.Now crediting of sources applies not only in academia but to copy, creative, design and other marketing elements as well. Full disclosure is not just some trendy expression.Beyond the moral or legal issues, if you try to take credit for the work of

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1155001893582012992006-08-07T21:36:00.000-04:002006-08-07T21:55:03.693-04:00AIMS - 10 Years Later

The Association of Internet Marketing & Sales is recognizing its 10 year anniversary. And they are in the midst of a revitalization with the help of a new General Manager, Kathryn Lagden and ambitious plans moving forward.To mark the occasion, AIMS has invited Shel Holz to headline a September 20 event. (I have to confess of not knowing who Shel is – but it seems everyone who touches online does!

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1154722218988019042006-08-04T15:37:00.000-04:002007-01-30T19:01:45.566-05:00The Long Tail vs. Pareto Principle Face Off

For all you fans/readers out there of Wired Magazine editor Chris Anderson's popular new book "The Long Tail" make sure and take note of the back-and-forth debate going on after Lee Gomes's recent Wall St. Journal article questioning a) Anderson's facts and b) the entire proposition that something new is going on here.Gomes highlights in his article for example that Anderson admitted in an email

Michael LeBlanchttp://www.blogger.com/profile/08104751162805857098noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1154705772541867612006-08-04T11:32:00.000-04:002007-03-27T19:53:13.453-04:00Lego Reaches-Out to Online Community

Yet another online community, albeit small, has helped to contribute to product enhancement – this time Lego. Lego, armed with some former adversaries (hackers) and enthusiasts that had formed an online support network – advised Lego on ways to enhance its buildable, programmable robot.Another testimonial, really, of how through the online community, interest groups are being leveraged to further

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com1tag:blogger.com,1999:blog-28346797.post-1154399043635058742006-07-31T22:18:00.000-04:002007-03-30T08:32:15.853-04:00Do you have the urge?

So, if you are reading this you are obviously a reader of the CMA blog - even if this is your first visit.If you want to have your ideas and comments heard and join the conversation, your opportunity is now. Be you a member or non-member, let us know if you have a urge to post. We'd be happy to hear from you.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1154296096606006122006-07-30T17:04:00.000-04:002006-12-11T13:02:03.170-05:00Refreshing Ads

Most ad campaigns for sports equipment or apparal usually create the impression that if consumers purchase this athletic shoe or that tennis racket, they will become a superstar overnight. Just buy the product.That is why the current Nike/Bauer 'Earn Your Ice Time' ads are a nice change. The ad campaign is obviously geared to promote their hockey merchandise (nothing wrong with that)but also

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1154056081512819252006-07-27T22:32:00.000-04:002006-07-29T21:49:22.646-04:00Time (and Technology) Flies

The other day, we had a scheduling conflict. My wife wanted to watch a documentary on television. My soon to be 3 year old wanted to watch some cartoons. You get the picture.Then like a bolt of lightning it hit me - Google Video - and my daughter watched to her heart's content. During which, it got me thinking, what product and marketing developments will she see over the course of her life? I

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1154030177233662002006-07-27T15:47:00.000-04:002006-07-27T15:57:23.776-04:00More on B2B Blogs

Earlier in the month, we posted a link to Canadian research on B2B blogs from Sirius Decisions. Out of the U.S. – more research to consider:As reported on BtoB Online:“Three-quarters of corporate blog owners (76%) said company Web traffic and "media attention" increased as a result of the blogs, according to a study sponsored by Cymfony, a self-described "market influence" analytics company, and

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1153861785378118152006-07-25T17:05:00.000-04:002007-01-18T05:17:57.996-05:00Talking-up 'Online'on Report on Business TV

Reporters frequently seek out CMA members to get a handle on why marketing is moving in general directions, who benefits, and what it all means.Anthony Boright, President of VAULT Solutions and a CMA Digital Marketing Council member was spotted on Report on Business TV recently, talking up the value of online. Anthony cites the benefits financial organizations are reaping from online marketing.

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1153707433583896742006-07-23T22:16:00.000-04:002007-04-01T00:54:03.720-04:00Video Business Cards

It’s still pretty novel and serves a useful purpose. So much in fact that CMA’s Contact Centre Council decided to try out the video business card format to personalize an issue (related to variable compensation at contact centres). It’s just seven minutes. Even if the topic doesn’t catch your interest, the technology is worth a look.

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com2tag:blogger.com,1999:blog-28346797.post-1153490504037738292006-07-21T10:00:00.000-04:002006-07-21T10:01:44.053-04:00Marketers meet the "grups"

This week’s CMA Weekly Watching Brief reports on a new demographic group being targeted by marketers: The grups.Coined in a New York magazine article, the term comes from a "Star Trek" episode featuring a planet run by wild children trapped in perpetual youth. The children call Captain Kirk and his crew grups, short for grown-ups.Rarely seen in pin-striped suits, grups of either sex can easily be

Ed Cartwrighthttp://www.blogger.com/profile/10443425313820251578noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1153367337762658022006-07-19T23:08:00.000-04:002006-12-20T16:58:44.450-05:00Brand experience versus customer experience

Recently I was having a conversation with a good friend regarding ‘brand experience’ versus ‘customer experience’. What I thought would be a 10 minute conversation turned into an hour long debate! After our discussion, I tried to think back on what sparked this debate. It may have had something to do with me saying, “brand experience is really part of the total customer experience”. Not to

Steve Masthttp://www.blogger.com/profile/04355033094964592441noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1153358278140165032006-07-19T21:13:00.000-04:002006-07-19T21:17:58.153-04:00When Less is Really More - $$

We recently administered an employee survey for our department. One of the areas to focus on had to do with pay. A group (albeit a relatively small group compared to the whole department) indicated that they were not paid enough for their role. While I know that our compensation is competitive for the role our staff performs, I wondered how we could explain this.One of the areas I wanted to

Graham Kingmahttp://www.blogger.com/profile/01311196978229288064noreply@blogger.com1tag:blogger.com,1999:blog-28346797.post-1153232395140356532006-07-18T10:15:00.000-04:002006-07-18T10:19:55.150-04:00Is There a Doctor in the House? CRM Analysts to the Rescue!

Blogging about the role of analytics may not be top of mind for many – but maybe its time to take a look at why this role can be like having a doctor in the house.I’m often asked whether organizations should focus on technology or people in building up their CRM analytics capabilities. My answer is that one should obviously do both. But the priority should always be to have the right people in

Richard Boirehttp://www.blogger.com/profile/04087423607564068079noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1153094775595496112006-07-16T18:48:00.000-04:002006-07-16T20:06:16.526-04:00Little Things Matter Big (For Little Customers)

Further to a post by fellow CMA member Michael Seaton, little things not only matter but pay off in spades when you take care of your 'little' customers.My 8 year-old relative was recently visiting from South Africa. On the way home, he had a 14 hour layover in London, U.K. and is a fanatical Chelsea supporter. After much pleading he convinced his mother to take him to the stadium despite

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1152884734197760382006-07-14T09:38:00.000-04:002006-07-15T16:56:49.116-04:00Search engine finds people and their affiliations

Maybe I am one of the last persons to know about zoominfo, but it’s a pretty cool site even it's not’s perfect! It locates individuals, connects them to their current and past positions, and other affiliations. It gets some info mixed up, but that is to be expected from the web. Looking to find a long lost colleague or check on a resume detail? Key in your name and see for yourself.

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com1tag:blogger.com,1999:blog-28346797.post-1152721930548378372006-07-12T12:29:00.000-04:002007-03-28T20:25:06.903-04:00Red Paper Clip - Marketing Success Story

If you are the mayor of a small town in Saskatchewan, how do you market your municipality, and get your province some positive PR? You swap a house in your town for a movie role for one of your citizens with a blogger from Montreal.In an example of blogging at its finest, Montrealer Kyle MacDonald traded his way from up from one red paperclip to his new home in Kipling, Saskatchewan. And the town

Elizabeth Harveyhttp://www.blogger.com/profile/05609454904168538064noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1152542878232202532006-07-10T10:35:00.000-04:002006-07-10T11:22:24.400-04:00Lessons for big brands from American Copywriter

Ever had an experience like the one John over at American Copywriter (the blog) just wrote about? I posted a short piece a few days ago here on the CMA - Canadian Marketing blog titled "Little things matter". And they do.Here is an excerpt from American Copywriter:"While major brands can't give away the farm and stay in business, there's clearly an opportunity available in the surprise and

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1152203756089036122006-07-06T12:34:00.000-04:002007-03-17T05:32:15.020-04:00A step closer to a National Do Not Call List

The CRTC’s work toward creating a national Do Not Call List (DNCL) continues. Just out today, they released an RFI for potential vendors.As well as being used to determine the availability of capable contractors, the RFI is looking for input that may assist them in the “development, deployment and operation” of the list.Does your organization want to run the national service? If so, you might

Elizabeth Harveyhttp://www.blogger.com/profile/05609454904168538064noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1152210127021260042006-07-06T10:57:00.000-04:002006-07-07T17:10:25.706-04:00Honk! Honk! What's Good For The Goose....

Online marketers are constantly under the gun to show a return of investment. How many visitors/unique visitors did this online contest generate? How many sales did that search engine marketing campaign create? And the list goes on...Now these are all valid questions as accountability and evaluation of ROI is critical for any business to operate efficiently. But it appears to me that there is a

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1151973288478876572006-07-03T20:34:00.000-04:002006-07-03T20:54:21.133-04:00Little things matter

Sometimes little things make all the difference. All the data and outstanding creative ideas in the world can't take the place of a simple, thoughtful touch. Like a hotel leaving a bottle of water in the car of a guest who is checking out. An investment of just pennies per guest goes a long way.Data does not need to be involved. Creative brainstorming and analytical analysis are not required.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1151933030859535232006-07-03T09:17:00.000-04:002006-07-03T09:23:50.870-04:00The Road To Digital Marketing Conference 2006

I recently launched a Podcast, Six Pixels Of Separation, and as I learn all about this new channel for conversation (and marketing), I'm also learning a lot about how to connect with people I have always wanted to have a chat with, but never a platform.This week, I recorded my seventh episode. Not exactly a milestone just yet, but important for readers of the Canadian Marketing Blog because I

Mitch Joelhttp://www.blogger.com/profile/09543857146040100651noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1151891051480642872006-07-02T21:35:00.000-04:002007-02-27T21:52:06.433-05:00Research into B2B Blogs says.....

Sirius Decisions did some research about the prevalence of blogs in business-to-business and how they should impact a marketing mix. The outcome of their research is summed up in five key planning assumptions that might help organizations weigh the pros and cons of 'to blog or not to blog.'

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1151618645934074542006-06-29T16:58:00.000-04:002007-03-05T02:48:22.036-05:00Leaving the Game

Continuing on the theme of the World Cup, I can't but help but feel badly for Graham Poll, the English referee who just recently retired from international refereeing.Yes he made a mistake. But his treatment by some sections of the media was nothing short of disgraceful. Did his mistake warrant his home being staked out or the harassment of his family? Who hasn't committed some kind of

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1151459611966311732006-06-27T21:52:00.000-04:002007-02-20T22:43:31.656-05:002006 Digital Marketing Conference adds more keynotes

The 2006 Digital Marketing Conference has recently confirmed a couple of stellar new keynotes to an already fabulous roster of speakers. CMA is proud to announce the confirmation of:- David Weinberger, Co-Author of the The Cluetrain Manifesto and the author of Small Pieces Loosely Joined. David is a dynamic speaker and is sure to be thought provoking.and- C.C. Chapman, Creator of podcasts

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com5tag:blogger.com,1999:blog-28346797.post-1151432701568960532006-06-27T14:08:00.000-04:002006-06-27T14:25:01.956-04:00Is the concept of branding changing?

‘Whole Being Branding.’ The gold standard. What is it? Who is doing it well? And how can it transform a company? John Torella, Senior Partner, J. C. Williams Group shares his thoughts on this and provides a chronology of retail branding in this recently published article.

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1151283931307073982006-06-25T20:30:00.000-04:002007-03-21T07:37:19.966-04:00Sponsor and Branding Protection at the World Cup

Has FIFA, the governing body that oversees professional football (soccer) around the world completely lost its mind? Some would think so despite their claims about protecting sponsors and eliminating 'ambush marketing' at the 2006 World Cup.Recently it was reported during the game between Holland and Cote Ivoire, FIFA officials insisted that 400 Dutch fans had to remove their patriotic orange

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com1tag:blogger.com,1999:blog-28346797.post-1150989964826141602006-06-22T11:25:00.000-04:002007-03-21T05:32:44.356-04:00Why do some businesses put up walls in front of their Customers' Experience?

I was at a popular sub sandwich shop the other day and noticed a handwritten sign taped over the pop dispensers that said "refills 50 cents."I wondered how that sign got there. Maybe there are people that come in to the shop and sit for hours drinking refills of pop and the owner or manager likely got angry. They put the sign up to get rid of these patrons, or at least thought to make more money

Graham Kingmahttp://www.blogger.com/profile/01311196978229288064noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1150852476320530862006-06-20T21:09:00.000-04:002007-01-11T04:06:39.370-05:00Click to Vote at MarketingSherpa Reader's Choice Blog & Podcasting Awards 2006

Quick post pointing to Click to Vote: MarketingSherpa Reader's Choice Blog & Podcasting Awards 2006 .If you read blogs (like this one) and listen to podcasts then vote. Or, just check it out to see who is on the ballot to source out some great content.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com1tag:blogger.com,1999:blog-28346797.post-1150831425428359212006-06-20T15:19:00.000-04:002006-06-20T15:23:49.406-04:00Bluddite's Opinion on RSS

Ok, I'll admit that only a few months ago I was a blog luddite or a 'bluddite' (copyright) if you will. So with encouragement from others in the CMA, I got onboard the blog bandwagon and started reading blogs and downloading podcasts. Only so much space for U2 on iPod after all.One blog related technology that I'm starting to appreciate is RSS. In fact, many large companies and organizations are

Sulemaan Ahmedhttp://www.blogger.com/profile/04566337562023358305noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1150727091778953352006-06-19T10:22:00.000-04:002006-06-19T13:31:33.836-04:00Watch out Search Engines…here comes Yellowpages.com

According to a recent Globe and Mail article, Yellow Pages Group Co. announced that it will soon launch its own search engine to compete with Google, Yahoo and MSN. Web users will soon be able to search for local information by entering keywords, a brand, a location, a landmark, postal codes and so on. Yellow Pages Group Co. hopes that this strategy will help them to compete against other local

Stacey Lewishttp://www.blogger.com/profile/08158359499854391260noreply@blogger.com1tag:blogger.com,1999:blog-28346797.post-1150472686930817012006-06-16T11:44:00.000-04:002006-06-16T11:44:47.230-04:00Say it ain't so Evita

Interesting news out of the U.S. this week that more marketers are looking to the theatre as a new advertising medium, on the premise that theatregoers can’t zap through marketing messages the way they do at home with digital video recorders and VCRs.So far, USA Today reports that the trend is showing up primarily in two ways: live commercials and product placement in plays and musicals.For the

Ed Cartwrighthttp://www.blogger.com/profile/10443425313820251578noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1150466479234623702006-06-16T10:01:00.000-04:002006-06-16T10:06:55.033-04:00Corporate blogs - do they work? You be the judge.

A Toronto Star article by Tamara Cherry on June 14th raises the issue, “can companies hire bloggers to flog products without ruining the blogoshpere?”She points to betterthanbeer.com as an example of one such blog. Sure, what is blogged about is filtered by Bacardi Canada (its creator) - but does the site deliver the brand experience? This is open to debate.Hiring a blogger I suppose is one way

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1150210108597853412006-06-13T10:48:00.000-04:002006-06-13T10:48:29.046-04:00Joseph Jaffe confirmed as keynote for Canadian Marketing Association 2006 Digital Marketing Conference

The Canadian Marketing Association – CMA - has confirmed Joseph Jaffe, author of Life After the 30-Second Spot, as a keynote speaker for the 2006 Digital Marketing Conference.Joseph spoke at CMA National Convention in Montreal and energized the crowd with his perspective on new marketing and vision for the future.The organizing committee of the 11th annual Digital Marketing Conference is very

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1150130005750747672006-06-12T12:27:00.000-04:002006-06-12T12:36:21.623-04:00Canadian Blood Services 'Don't Miss A Beat' campaign

CMA hosts an annual marketing roundtables event - this year’s was held last week. The event borrows from the idea of ‘speed dating’ - where individuals get a chance to spend a short time getting to know a number of different people over the course of an evening. In the case of our marketing roundtables, folks that came learned about some of the newer media and its applications.In Canada, we often

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1149944844193052192006-06-10T09:01:00.000-04:002006-06-11T22:01:47.296-04:00iMedia Connection - eMarketer projects Online Travel and Vacation industry growth

iMedia Connection reports Online Travel Sales to Boom - by Jeffry Grau of eMarketer. The article outlines tremendous growth projections for the Online Travel and Vacation sector. It is based on U.S. market data but reveals unfolding cross-border trends.The article says:"eMarketer reports that by 2010 roughly 46 percent of total travel sales will be booked online, second only to computer hardware/

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1149733920920213212006-06-07T22:27:00.000-04:002006-06-07T23:11:01.516-04:00Domain Name Tips and Advice for Marketers PLUS hold the date for the CMA Digital Marketing Conference

Fellow CMA - Canadian Marketing Association member Bill Sweetman of MacLaren McCann Direct & Interactive has written about Domain Name Variations over at his blog Sweetmantra. It is well worth looking at.Bill and I are both part of the CMA - Canadian Marketing Association Digital Marketing Conference organizing committee. This year's committee is stacked with a fabulous group of leaders from the

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1149634287597780782006-06-06T18:48:00.000-04:002006-06-06T18:56:39.013-04:00I Want to Work at a Call Centre!

Today it seems call centres just don’t get any respect. We are loved (when we get rid of problems) yet despised when solutions don’t come quick enough or to our satisfaction. Most of us have experienced these highs and lows. So what makes one call centre stand-out against the others as a great place to work and in turn, a business that will shine? It's pretty simple, really, and those of us in

Graham Kingmahttp://www.blogger.com/profile/01311196978229288064noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1149395442528251552006-06-04T00:24:00.000-04:002006-06-06T00:45:57.733-04:00How to Market to Canadians Online

MarketingSherpa released a report this week titled “How to Market to Canadians Online - Advice, Data, Legal Info and Useful Links” written by Dianna Huff.A number of industry leaders were quoted in the report speaking to top challenges and tips for Canadian-based Online marketers. The report quotes the CMA on PIPEDA and metions that the CMA advises members on the “complex issues” around

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com2tag:blogger.com,1999:blog-28346797.post-1149179278902802952006-06-01T12:27:00.000-04:002006-06-01T12:49:32.883-04:00Sponsorship of Canadian Athletes

A former athlete and now a leading sponsorship expert, Dan Thompson, President, MacLaren Momentum has a P.O.V. on what nurturing sport vis-a-vis sponsorship is and should be about. Coming from a marketer who has been there, we should all pay attention. He makes a lot of sense. Read his article, Sponsorship of Canadian Athletes at the CMA website.

Sandra Singerhttp://www.blogger.com/profile/03776306408555644277noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1148938160294345002006-05-29T17:26:00.000-04:002007-02-27T23:19:23.696-05:00Blogs – A Marketers’ Secret Weapon Coming To Toronto And Montreal

There's an irony in this Blog posting. I promised Michael Seaton that we would not post anything on this Canadian Marketing Blog if it had already been posted somewhere else (redundant Blog posting). Well, this is an all-original content Blog posting, but it will probably sound very similar to my Blog posting, Blogs - A Marketers' Secret Weapon - CMA Seminar Coming To Toronto And Montreal. Such

Mitch Joelhttp://www.blogger.com/profile/09543857146040100651noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1148676980212447882006-05-26T16:53:00.000-04:002006-05-26T18:23:39.710-04:00Online vs Nonline

Fellow eMarketing Council Member Anthony Boright, President, VAULT Solutions has written a great article posted on the CMA website titled Online versus Nonline. No login required.

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1148581266683357352006-05-25T14:17:00.000-04:002006-05-31T19:14:17.446-04:00CMA's Branding Council Launches First Podcast

The Branding & Strategic Planning Council at the CMA has stepped into the digital fray and launched a podcast. A first for the CMA. Great timing on this intiative in terms of being able to sync this up with the newly launched blog.CMA members can find it here. (you'll need to login)The podcast addresses what's on eveyone's mind today - Brand Metrics.Any comments about the podcast can be listed

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1148523954230249832006-05-24T22:25:00.000-04:002006-05-25T21:18:53.696-04:00Has the flyer flown south?

Article in today’s Globe and Mail Report on Business by Marnia Strauss points out that major retailers like Best Buy, Shoppers Drug Mart, M&M Meat Shops Ltd. and Loblaw Cos. Ltd. “want to reduce their dependence on one of the sacred cows of the sector - the weekly flyer”.We've all seen flyers in our newspapers or between our front doors, yet only now are being spoken of in terms of the ability (

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0tag:blogger.com,1999:blog-28346797.post-1148416217749075112006-05-23T16:19:00.000-04:002006-05-26T11:54:45.940-04:00The Welcome Post

Everyday the world of marketing evolves. On our current watch, a transformation has begun to utilize new communication platforms and engage consumers in non-traditional ways. This change has led to a compelling dialogue and debate around what the future of marketing holds.The Canadian Marketing Association's eMarketing Council has launched this blog to address what the changing landscape means

Michael Seatonhttp://www.blogger.com/profile/11185338621552534743noreply@blogger.com0