Friday, August 04, 2006

Lego Reaches-Out to Online Community

Yet another online community, albeit small, has helped to contribute to product enhancement – this time Lego. Lego, armed with some former adversaries (hackers) and enthusiasts that had formed an online support network – advised Lego on ways to enhance its buildable, programmable robot.

Another testimonial, really, of how through the online community, interest groups are being leveraged to further a company’s products and/or services.

Full article in the Toronto Star.


Blogger Anthony Boright said...

The best example I've seen recently of an organization reaching out to the online community to further its cause is The Ontario Ministry of Health's "stupid" attempt to discourage kids from smoking. Kids have never listened to their parents on this subject, listen way too much to their peers and if you'd asked me the likelihood that the government (very uncool to most kids) might get through to this fickle audience, I'd have accused you of smoking ____ yourself. But the data shows the campaign is working. Check out

3:16 p.m.  

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