Saturday, August 12, 2006

CFOs are from Mars CMOs are from Venus

I recently attended a great presentation by Roger Martin, Dean and Professor of Strategic Management, Rotman School of Management (University of Toronto – I’m an alumni) entitled “Creating a Conducive Context for Creativity”.

Don’t let the title fool you - it was/is a brilliant and succinct distillation of Martin’s insights into one aspect of why organizations often fail at innovation – the roles that people play and the mental frameworks that they bring with them when evaluating ideas.

According to Martin, this “fundamental tension” can be bifurcated into two camps - those who seek reliability versus those who seek validity. The resolution, anchored in the world of design, is first of all recognizing these perspectives, and then migrating from a traditional firm’s mental framework to one more like a design firm.

It’s all explained in a brief six page PowerPoint and understood by watching Martin’s presentation, links to both of which can be found at the bottom of this page on the Rotman site.


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