Wednesday, July 12, 2006

Red Paper Clip - Marketing Success Story

If you are the mayor of a small town in Saskatchewan, how do you market your municipality, and get your province some positive PR? You swap a house in your town for a movie role for one of your citizens with a blogger from Montreal.

In an example of blogging at its finest, Montrealer Kyle MacDonald traded his way from up from one red paperclip to his new home in Kipling, Saskatchewan. And the town of Kipling is reaping some great PR benefits.

"We're going to do our best to use the publicity that we get from this to let people know what a great place Saskatchewan is to live," said Mayor Pat Jackson.

The story has received cross-continent coverage including on countless radio stations, CBC and CTV news, Good Morning America, CNN, and ET Canada.

So creative! There is a red paperclip here on my desk… I wonder what grand PR campaign – or real-estate! - it could lead to…


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