Friday, July 21, 2006

Marketers meet the "grups"

This week’s CMA Weekly Watching Brief reports on a new demographic group being targeted by marketers: The grups.

Coined in a New York magazine article, the term comes from a "Star Trek" episode featuring a planet run by wild children trapped in perpetual youth. The children call Captain Kirk and his crew grups, short for grown-ups.

Rarely seen in pin-striped suits, grups of either sex can easily be spotted in discreetly branded battered jeans, T-shirts and old-school trainers, while blasting the latest music tracks through permanently attached iPods, notes a Reuters wire story.

They’ve been credited with killing off the generation gap as they redefine age, and as their ranks swell, marketers are zoning in.

An interesting comment on society.


Post a Comment

Links to this post:

Create a Link

<< Home