Friday, July 21, 2006

Marketers meet the "grups"

This week’s CMA Weekly Watching Brief reports on a new demographic group being targeted by marketers: The grups.

Coined in a New York magazine article, the term comes from a "Star Trek" episode featuring a planet run by wild children trapped in perpetual youth. The children call Captain Kirk and his crew grups, short for grown-ups.

Rarely seen in pin-striped suits, grups of either sex can easily be spotted in discreetly branded battered jeans, T-shirts and old-school trainers, while blasting the latest music tracks through permanently attached iPods, notes a Reuters wire story.

They’ve been credited with killing off the generation gap as they redefine age, and as their ranks swell, marketers are zoning in.

An interesting comment on society.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home