Thursday, June 01, 2006

Sponsorship of Canadian Athletes

A former athlete and now a leading sponsorship expert, Dan Thompson, President, MacLaren Momentum has a P.O.V. on what nurturing sport vis-a-vis sponsorship is and should be about. Coming from a marketer who has been there, we should all pay attention. He makes a lot of sense. Read his article, Sponsorship of Canadian Athletes at the CMA website.

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