Tuesday, June 27, 2006

Is the concept of branding changing?

‘Whole Being Branding.’ The gold standard. What is it? Who is doing it well? And how can it transform a company? John Torella, Senior Partner, J. C. Williams Group shares his thoughts on this and provides a chronology of retail branding in this recently published article.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home