Monday, May 29, 2006

Blogs – A Marketers’ Secret Weapon Coming To Toronto And Montreal

There's an irony in this Blog posting. I promised Michael Seaton that we would not post anything on this Canadian Marketing Blog if it had already been posted somewhere else (redundant Blog posting). Well, this is an all-original content Blog posting, but it will probably sound very similar to my Blog posting, Blogs - A Marketers' Secret Weapon - CMA Seminar Coming To Toronto And Montreal. Such is life. This is the right message, to the right people at the right time, and as a Marketer, it don't get any better than that.

On Wednesday, June 7th, 2006, I will be conducting a full-day seminar for the CMA called: Blogs - A Marketers' Secret Weapon in Toronto and then again on Tuesday, June 27th, 2006 in Montreal.

Here's how the CMA - Canadian Marketing Association - describes the seminar:

"Blogs are quickly becoming a marketers' secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You'll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We'll also look at how a corporate website can find the right 'voice' to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,000,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make 'personal instant publishing' one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines.

Bonus: see how Podcasting, Moblogs and Vlogs will change the marketing landscape forever.

This is your marketing primer on Blogs."

There are still some spots available in both cities. You can find out more about the seminar and register online here: Blogs: A Marketers' Secret Weapon - Canadian Marketing Association.


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